There is no one channel that is best for all types of visitors and tourists. Some specialise in camping, others target cabin and holiday home customers, while newer channels attract motorhome owners. It also differs which countries each channel caters to.
Therefore, how you structure your OTA exposure can have a crucial impact on your marketing strategy.
An OTA is an online marketplace that connects providers, such as campsites, holiday centres and hotels, with guests. OTAs make it easy to showcase your accommodation options to a wide audience. Many online bookings are made through OTAs, and a large proportion of accommodation operators believe they could not survive without being visible on these platforms. That’s why CompuSoft offers “live” online booking integration to a wide range of recognised OTA platforms.
