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Wangerland Touristik is located near the North Sea in the Frisian region of Germany. With its wide sandy beaches, captivating natural landscapes and charming towns, Wangerland is the ideal place to unwind, focus on the essentials and enjoy the scenic surroundings.
The campsites Hooksiel and Schillig, owned by Wangerland Touristik, are among the largest campsites in the German coastal area and have a special location in the middle of the UNESCO World Natural Heritage.
Here, central digital topics are also discussed with the Digitalisation Manager Tim Schönfeld, who is responsible for promoting the digital development of Wangerland.
Successful digitalisation with CompuSoft's booking solution
Since 2018, Wangerland Touristik has achieved great success using CompuSoft's comprehensive booking solution within camping tourism. Due to the long-term use of CompuSoft's online booking system, Onlinebooking V3, not only has the operation become more efficient, but guest satisfaction and revenue have also increased significantly.
A more quality-oriented and personalised service with Onlinebooking V3
Right from arrival at Wangerland until departure, guests spent a lot of time waiting. Previously, there were long queues on the highway and long waiting times at the reception, especially during public holidays. The entire booking process was handled at reception, and the staff were always busy with time-consuming administrative tasks.
According to Tim Schönfeld, the implementation of Onlinebooking V3 has resulted in more guests now booking and paying in advance, which has significantly reduced the waiting time upon arrival:
„More than two-thirds of all guests use the online booking option on wangerland.de, which has not only increased the efficiency of the booking processes but also enabled a smooth arrival for the guests.“
The time saved at the reception has improved staff's interaction with customers and created more varied conversations. It also means that the staff can offer more services:
„Payment can now be made before rather than during the holiday, which has resulted in fewer discussions at reception.“
CompuSoft's booking system revolutionises the booking process and leads to increased revenue
CompuSoft Onlinebooking V3 provides guests with dynamic search results and presents them with the most relevant accommodation options as well as alternative options, significantly enhancing flexibility. The system offers guests all necessary information while simultaneously automating the administration and communication processes related to inquiries and bookings. This streamlines the process and saves campsites valuable staff resources.
When guests book their stay online at wangerland.de, they now have access to a wide range of accommodation options. For example, they can choose from over 1500 pitches via a graphical map, and they are presented with options for the low season. According to Tim Schönfeld, these options have made it easier for guests to book and camp, which has improved the quality of their stay:
„Onlinebooking V3 has helped improve the occupancy rate, especially during the low season, as it allows guests to book flexibly and conveniently.“
„When guests arrive, all administrative tasks (booking, registration, payment, etc.) are completed in advance.“
In addition to guests having achieved a more flexible booking process, Onlinebooking V3 has also made the reception's workflow more efficient:
„Thanks to the booking solution, problems and bookings have become more transparent, making it easier to solve problems and ensure a smooth operation at the reception.“
According to Tim Schönfeld, the increased number of stays booked online year-round, along with the improved efficiency at the reception, has led to a significant increase in revenue for Wangerland Touristik:
„After 5 years of successful use of Onlinebooking V3, Wangerland Touristik GmbH has experienced a revenue increase of approximately 47%.“
Join CompuSoft on a digital and future-proof journey
Wangerland has successfully implemented CompuSoft's innovative booking system, which has contributed to making the operation more efficient and significantly improving the guest experience.
Many thanks to Tim Schönfeld for sharing his experiences with us!
